Having a website is the first step to having a successful online presence and attracting new customers. Often real estate agents are perplexed about what to write about or what kind of information to put on their websites. What you don’t want to do is have your website try to be everything to everyone. The more focused you can get the better. Rather than write about yourself, focus on what you think your customers are looking for or what they might be interested in. Start focusing on the kinds of questions that your clients and prospects are asking you. These may be some of your best clues as to the right web content.
Common Mistakes on Real Estate Agent Websites
I often see Realtors who start new websites try to get optimized for keywords that they will have very little chance of getting on the front page of Google for. For example, trying to optimize for the keyword “real estate” will most likely yield few results. There have been thousand of people for years putting time and money into getting page 1 results on Google for this keyword. If you are trying to optimize for “real estate” you will be just one of thousands. Common sense would say that you really don’t need it. If you do your business in Phoenix and someone in Newark is searching the term “real estate” does that really help you? The answer is no. You want to start optimizing for your local area. Wouldn’t you rather be on page 1 of Google for “Phoenix Foreclosure Properties”? There are a lot less people trying to number one for this keyword.
What Type of content to put on a Real Estate Website
Write content for your local market. If you live and do your business in Phoenix don’t worry about trying to get searches for Apache Junction. You may want to start offering information on specific area’s, master planned communities and developments. The Biltmore is a high end exclusive neighborhood in Phoenix. You may want to write about local matters or even provide foreclosure information. The more focused you write your posts and pages the more focused the traffic you will receive. You may not receive the high volumes of traffic if your content was more broad in focus but you will be getting the right kind of traffic.
Just avoid writing about yourself. You might be interesting to yourself but nobody is really interested in the history of a top lister. They way people search on the internet is to find information. If they don’t see what they want they will move on quickly. Make your content for your website interesting and compelling. Who knows you may start to attract a following which will in turn provide you with new customers.
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