Sometimes that market that you go after is very narrow in focus. A good example of this would be AzMediator.com. AzMediator.com uses the wordpress thesis theme. The site is owned by a Phoenix based mediation company that only does mediation in the Phoenix metro area. Mediation in Arizona is still a new concept. Most people would think of alternative dispute resolution in Arizona as Arbitration. Many are not aware that mediation is even an option.
AzMediator.com a WordPress Thesis Theme Website for Mediation
In a short amount of time, AzMediator.com is outranking other mediation websites in the metro Phoenix area. We feel that this is due to good keyword research, consistent content creation as well as a paid search campaign.
On this website we use both an organic search strategy as well as a very focused paid search campaign. The result has been terrific. For years the owners have struggled to promote the business with no results. The site is only a few months old and has already produce paid mediations. They have been consistently producing inquiries every week.
